Google Ads Audit

A Google Ads audit by NextVision Strategies identifies inefficiencies, optimizes targeting, and improves ad performance. Our expert team analyzes key metrics like Quality Score, bidding strategies, and budgets to reduce wasted spend, enhance ad relevance, and drive higher conversions, ultimately boosting ROI and achieving better campaign results for your business.

Access required for Google Ads Audit

Google Ads Account

To review campaigns, targeting, bidding, and performance data.

Google Analytics

To track user behavior, conversions, and measure ad campaign effectiveness.

Google Tag Manager

To verify tracking setups and ensure proper event and conversion tracking.

Google Search Console

To analyze organic performance and align keywords with Google Ads.

Landing Page Access

To evaluate user experience and ensure alignment with ad copy and goals.

Keyword and Audience List

To review keyword targeting, negative keywords, and audience segmentation.

Budget and Billing Information

To analyze spend patterns, ensure efficient budget allocation, and identify issues.

Google Ads Scripts

To review automation settings and optimize bidding, tracking, or performance adjustments.

Google Ads Audit Checklist

Account Structure

Ensure campaigns are organized by themes, ad groups, and keyword segmentation.

Campaign Settings

Review campaign types, targeting, ad scheduling, and bidding strategies for alignment

Keywords

Review match types, negative keywords, and keyword performance for relevance and intent

Ad Copy & Extensions

Ensure ad relevance, strong CTAs, proper extensions, and compliance with policies

Ad Targeting & Audiences

Review audience targeting, segment performance, and exclusions for relevance

Conversion Tracking & Analytics

Verify conversion tracking, Google Analytics integration, and data accuracy

Landing Page & Quality Score

Ensure alignment, fast load times, mobile responsiveness, and high Quality Scores

Budget & Spending

Analyze budget allocation, performance, and bid adjustments for optimal spending

Bid Strategies & Automation

Review automated strategies, bid adjustments, and goal alignment for efficiency

Reporting & Performance Analysis

Define KPIs, review historical data, and generate reports for actionable insights

Competitor & Market Analysis

Analyze competitors, identify gaps, and adjust campaigns for market trends

Policy Compliance

Ensure ads comply with policies, review disapproved ads, and monitor violations

Takes <5 Minutes

This quick and easy form takes just 3-5 minutes to fill out. We’ll ask you a few questions about your Google Ads campaigns, including campaign goals, keywords, ad performance, targeting, and budget allocation. Your responses help us identify key areas for optimization.